2012 DEADLINES / PUBLICATION DATES / THEMES
| Issue | Reserve Date | Ad Creation | Camera Ready | Pub. Date | Theme | ||
| Feb./Mar. | Nov. 29 | Dec. 6 | Dec. 9 | Feb. 3 | Casino Spas & Wellness / Remodeling your Life-Awards / Special Section: Medical Experts | ||
| Apr./May | Jan. 27 | Jan. 31 | Feb. 3 | Mar. 29 | Gardens / Fitness & Personal Gyms / Spring Travel / Special Section: Great Landscapes | ||
| June/July | Apr. 6 | Apr.10 | Apr. 13 | June 8 | Waterfront Homes / Beach Getaways | ||
| Aug./Sept. | June 15 | June 19 | June 22 | Aug. 3 | From Runway to Home / City Night Life / Urban Living | ||
| September | July 13 | July 17 | July 20 | Aug. 31 | Home Improvement Guide / Renovations / Small Projects | ||
| Oct./Nov. | Aug. 10 | Aug. 14 | Aug. 17 | Oct. 5 | Food, Entertaining & Wine / Shopping for a Cure / Design Awards | ||
| December | Sept. 21 | Sept. 28 | Oct. 3 | Nov. 30 | Holidays & Home / Great Gifts |
*In addition to the unique issue editorial highlights above, Chesapeake Home+Living will regularly feature spotlights on Real Estate, Destinations, and Out & About – Retail Shopping and Restaurants.
CIRCULATION / DISTRIBUTION
Total Distribution: 61,561**
55,931 of our distribution is made up of subscribers and highly desirable *PRIZM coded households
PRIZM is a trademark of Claritas, Inc.
• Targeted delivery to affluent homeowners throughout the Mid-Atlantic Region
• Over *3,400 copies currently distributed to newsstands, high profile retail outlets and target showrooms throughout the Mid-Atlantic.
• Mailed to members of affiliated trade associations:
HBAM (Builders/ Remodelers), IFDA (Designers), MICA (Remodelers), ASID (Interior Design)
AIA (Architects), NARI (Remodelers), NKBA (Kitchen/Bath), LCA (Landscape Contractors)
Reader Demographics:
• Median HH Income: $126,500
• Median Net Worth: $461,249
• Median Age: 59.4
• Median Home Value: $438,699
Source: Acxion 2011
**ABC Publisher’s Statement Subject to Audit, 6 Month Period ending June 30, 2011
*BSMG circulation department, October 4, 2011
ART INFORMATION
ELECTRONIC FILES: ChesapeakeHome is completely digital to plate process. Digital (Flattened) ads are the only acceptable format. Acceptable files include tif and eps files. Pdf files will be converted to tif images upon submission. All ads should be a minimum of 300 dpi, CMYK formats. Eps files must have all fonts converted to outlines. All ads must include a hardcopy proof. For color matching, a digital proof (i.e. Iris, or similar) must be included with the file. Laser proofs will be acceptable as layout indicator only.
MEDIA TYPES: CD’s & DVD’s
E-MAIL: Live electronic files sent via e-mail should be sent directly to your Account Executive. It is recommended files should be no greater than 2MB when compressed. Stuffit can be used on the Mac platform to create SIT files. A hard copy proof of the ad still needs to be sent to your Account Executive by the camera-ready art deadline.
FTP SITE: Transferring your live electronic files via FTP (File Transfer Protocol) is an excellent way to move larger files online without the problems of clogging up e-mail services and reducing the possibility of files becoming corrupted in transit. After you have uploaded your file to the FTP site, please inform your Account Executive of the file name. A hard copy proof of the ad still needs to be sent to your Account Executive by the camera-ready art deadline. PDF proofs will not be accepted.
Use the information listed below to log into the ChesapeakeHome Magazine FTP site using FTP software such as Fetch. Once you have logged in, you will be able to upload your electronic files to the client Art Submission Folder. To upload using your Internet Explorer Browser: type ftp://chesapeake:chmag357@ ftp.Chesapeakehome.com into the web browser or host. DO NOT type http:// before the ftp address! An error may pop up reading, “No Anonymous Access Allowed.” Simply click “OK” and go into the file menu in the left corner “Login As”
You will be prompted for a username and password (see below):
Host: ftp.Chesapeakehome.com
USER ID: Chesapeake
Password: chmag357
Please confirm via email to your Account Executive. Note: All information needs to be entered in the manner that it is listed above.
DISPLAY AD DIMENSIONS
| Size | Width | Depth | |
| Full Page | 7.125″ | x | 9.75″ |
| 2/3V | 4.667″ | x | 9.75″ |
| 1/2H | 7.125″ | x | 4.75″ |
| 1/3V | 2.221″ | x | 9.75″ |
| 1/3sq. | 4.667″ | x | 4.75″ |
| 1/4* | 3.375″ | x | 4.75″ |
| 1/6V | 2.221″ | x | 4.75″ |
| 1/9V | 2.221″ | x | 3.097″ |
| Full Bleed | 8.625″ | x | 11.25″ |
| Trim | 8.125″ | x | 10.75″ |
| Live Area | 7.625″ | x | 10.25″ |
| Spread Bleed | 16.75″ | x | 11.25″ |
| Trim | 16.25″ | x | 10.75″ |
| Live Area | 16″ | x | 10.5″ |
*Size only available in special advertising sections.
•The magazine trims to 8.125″ x 10.75″. Bleed ads must include .25″ bleed allowance beyond trim on all sides. Live area text must not be closer than .25″ from trim.
Guaranteed postion: Special positions guaranteed at a 100% premium on a non-cancelable basis.
ART SUBMISSION:
•Acceptable formats include print-ready TIFF, EPS, and PDF. We do not accept film or any native application file formats (Quark, MS Word, PageMaker, etc.). PDF files will be converted to EPS or TIFF files upon submission.
•TIFF files should be 100% at 300 dpi minimum. All files and components should be CMYK. Illustrator EPS files should be CMYK at 100%, 300 dpi min. Fonts must be converted to outlines. Images must be embedded in the file.
•A digital color proof (Iris or similar) at 100% of size must accompany all submitted artwork. The publisher will not be held responsible for color running incorrectly if a digital color proof is not submitted by the advertiser. PDF proofs and laser proofs will be acceptable as a layout indicator only.
•Media Accepted: CDs, DVDs and digital files submitted via FTP. Submitted media will not be returned unless requested. To expedite the art submission process, please use our FTP site. Please notify your Account Executive with the file name and the date of upload. (Refer to our art information sheet.)






