A couple of weeks ago, the talented photographers at Hoachlander Davis Photography in DC decided to try something new. One Friday, they opened their Adams Morgan studio to area architects and designers, hosting a workshop to teach participants the terms and techniques of digital photography and show them to digitally manipulate photos of their projects.
Working hands-on, the architects and designers had the opportunity to take photos and then process and retouch them in Hoachlander Davis’ state-of-the-art digital darkrooms.
In one day, participants learned to:
• Distinguish between different types of cameras that are used to document architecture. Learn about minimum resolution requirements and file formats best suited for web, archival storage, and everyday use.
• Utilize high dynamic range and layering techniques and discover available plug-ins that make good exposures easy to attain.
• Employ basic Photoshop retouching techniques, enabling you to correct perspective, replicate grass, remove an outlet, and saturate or de-saturate color.
• Define the basic digital terms and definitions necessary to communicate with a professional photographer.
The response was resoundingly enthusiastic. “I have already been able to implement some of what you taught,” a participant in the April class testifies. “I adjusted the color and perspective on a couple of images for a project in our portfolio. Now they are presentable and look like they belong in our marketing materials.”
With such great turnout and positive feedback, Hoachlander Davis has another class in the works in May. Industry pros interested in documenting their own projects or just better understanding digital photography are invited to attend Digital Photography for Architects and Designers: Tips for Obtaining Professional Results, which will be held on Friday, May 7.
Space is limited. Cost is $175, payable by May 1. Send an email to info@hdphoto.com or call 202-364-9306 for more information.
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